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The X - Ramadan
Role
Art Director - at Ideative Digital Marketing Agency
Project type
social media campaign
What I did
Concept Development • Art Direction • Moodboarding • Storyboarding • Photoshoot Direction • Set Styling • Talent & Wardrobe Direction
Challenge
Create a Ramadan campaign that felt authentic, emotional, and family-focused while showcasing The X's floral arrangements and gifting products in a natural way.
Approach
I developed a soft visual direction using warm lighting, pastel green and beige tones, floral styling, and home-inspired settings. The campaign centered around family gatherings, gifting moments, and preparations for iftar, creating a series of photos and videos that reflected connection and togetherness.
Impact
Delivered a cohesive Ramadan campaign across photo and video content, helping The X connect its products with meaningful seasonal moments and strengthen its presence during one of the year's most important gifting periods.
The X is an online flower and gifting store offering curated bouquets, gifts, and seasonal collections. For Ramadan, the brand wanted a campaign that celebrated family, generosity, and meaningful moments of togetherness. I led the art direction, creating a warm and inviting visual direction inspired by family gatherings, gifting traditions, and the spirit of Ramadan.
