Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
The X - Eid Al Fitr
Project type
Social Media Campaign
Role
Art Director - at Ideative Digital Marketing Agency
What I did
Art Direction • Moodboarding • Model Styling • Set Styling • Product Styling • Photoshoot Direction
Challenge
Create an Eid campaign that felt authentic and festive while showcasing a wide range of products across multiple indoor and outdoor locations, keeping the visual direction consistent throughout.
Approach
I developed the moodboard and visual direction, planned the styling for each model, selected the products for every scene, and coordinated the set styling to create a cohesive look across every location.
Impact
The campaign delivered a cohesive collection of lifestyle content that highlighted The X's gift range and celebrated the warmth of Eid through relatable family moments.
The X, an online flowers and gifts store on The Chefz app, wanted an Eid campaign that captured the joy of celebrating with loved ones. I led the art direction, creating a warm and festive visual direction across both indoor and outdoor locations using multiple models and a variety of gift arrangements.
