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Techsup
Project type
Branding
Role
Senior Graphic Designer - at Ideative Digital Marketing Agency
What I did
Brand Strategy • Brand Identity Development • Logo Design • Visual System Design
Challenge
Their old logo lacked presence and didn’t stand out when placed alongside competitors making the brand feel outdated and easy to overlook.
Approach
I designed a sharp, eye-catching logo inspired by the letter “T” and directional movement, symbolizing progress and support. Also built a complete visual system with a bold and structured layout to unify brand touchpoints.
Impact
• Delivered a striking, modern identity system.
• Created a consistent visual presence across all platforms.
• Strengthened the brand’s position as innovative and trustworthy.
Techsup is a telecommunications company based in Riyadh. I worked on their rebranding to help modernize their image and better reflect the innovation and trust behind their services. The new identity is bold, structured, and visually memorable.
