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Saad Bashammkah - Founding Day
Project type
Social Media Campaign
Role
Art Director - at Ideative Digital Marketing Agency
What I did
Art Direction • Concept Development • Moodboarding • Photoshoot Direction • Set Styling • Prop Selection
Challenge
Create a Founding Day campaign that honored Saudi heritage while staying true to Saad Bashammakh's identity as a heritage perfume brand.
Approach
I drew inspiration from traditional Saudi interiors, historical perfumeries, antique objects, and heritage textiles. Warm lighting, rich wood tones, and authentic styling helped create a timeless atmosphere that reflected the brand's legacy.
Impact
The campaign strengthened the brand's Founding Day presence on social media through a visual direction that felt authentic, memorable, and deeply connected to Saudi culture.
For Saudi Founding Day, Saad Bashammakh, a luxury perfume and oud brand established in 1985, wanted to celebrate Saudi heritage and the brand's long-standing legacy. I led the art direction, creating a series of visuals inspired by traditional Saudi culture, craftsmanship, and the history of perfumery.
