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Match Makeup
Project type
Social Media Management
Role
Art Director - at Ideative Digital Marketing Agency
What I did
Creative Direction • Art Direction • Moodboarding • Photoshoot Direction • Video Direction • Content Planning • Shade Accuracy & Visual Quality Control
Challenge
Launch a new makeup brand with a clean and modern visual identity while ensuring makeup shades were represented accurately across different skin tones and digital platforms.
Approach
I developed a clean and minimal visual direction that kept the products at the center of every piece of content. Special attention was given to shade accuracy, from model selection and lighting to post-production, ensuring the products appeared true-to-life across different skin tones. Through beauty photography, product-focused visuals, educational content, and launch videos, we showcased the collection while maintaining a consistent brand look.
Impact
Established the visual direction for Match's launch, creating a cohesive content system across photography and video while ensuring accurate product representation and a strong first impression for the brand.
Match is a makeup brand launched with a focus on everyday beauty essentials. I led the creative direction for the brand launch, creating a clean and modern visual identity across both photo and video content that highlighted the products, shade range, and application experience.
