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Cha Packaging
Project type
Packaging Design
Role
Senior Graphic Designer
What I did
Packaging Design • Structural Packaging Design • User Experience
Challenge
The client wanted a coffee box that holds cups but in a way that feels special and on-brand.
Approach
Instead of using a ready-made template, I designed a unique structure from scratch that fits Cha’s vibe perfectly.
Impact
• Delivered a functional yet visually distinctive packaging piece.
• Strengthened customer experience through thoughtful design.
• Created packaging unique to the brand.
Cha is a matcha café in Riyadh known for its bohemian aesthetic and unique drinks. They approached us to design a custom coffee box that could hold multiple cups in one carrier, something functional but still true to their brand.
With Ideative Digital Marketing Agency
